Public Perception of Online P2P Lending Applications
This study examines significant topics and customer sentiments conveyed in reviews of P2P lending applications (apps) in India by employing topic modeling and sentiment analysis.The apps considered are LenDenClub, Faircent, i2ifunding, India Money Mart, Limit Switch and Lendbox.Using Latent Dirichlet Allocation, we identified and labeled 11 topics: